• Elaborate Course: International Management

Elaborate Course: International Management

精品课程:国际管理

I. Course Introduction (including teaching goals and requirements):

International Management is a course designed to shape the internationalized vision of students and develop the students’ ability of managing the international business. Through addressing the world economy together with the management practices of international business, this course systematically expounds the relevant areas of international management to enable the students to masterthe basic theory and knowledge of International Management. And by applying the teaching method of case-study, which combines teaching of theory and learning of practice together, we can enhance students’ academic knowledge and develop their ability to handle practical issues of management at the same time.


II. Teaching Syllabus (including the content of chapters and sections. A sheet can be attached):

Chap 1  Introduction

1.1The new pattern of the world economic development

1.2The basic process of the enterprises’ internationalization.

1.3The international enterprises’ features and modes of operation

1.4The status and effects of the international enterprises in the world economy

Chap 2  Global Business Environment

2.1 The introduction of global business environment

2.2 The economic environment of international business

2.3 The political and cultural environment of international business

2.4 The Foreign Direct Investment and its development in China

Chap 3  The world of International Trade

3.1 The introduction of international trade

3.2 The relative theories of international trade

3.3 The role of international business in international trade

Chap 4  Global Sourcing Strategies of International Business—R&D, Manufacturing and Marketing Interfaces

4.1 The relative theories of global sourcing strategy

4.2 The trend of global sourcing development

4.3 The Interfaces of Value chain

4.4 The impact of global sourcing on international enterprises

Chap 5  Licensing

5.1 Licensing and when are they employed

5.2 The process of licensing and its relative issues

5.3 The elements of license agreement

5.1The important trends in licensing

Chap 6  The Impact of Globalization on the Organization of Activities

6.1Common international organization structures

6.2 Area division structure

6.3 Global product division structure

6.4 Transitional structures of international business

Chap 7  The Evolving Multinational

7.1 International business and its dimensions

 7.2 Typical pattern of international business

 7.3 Case study on typical international business(ING Insurance Asia/Pacific)

Chap 8  Marketing Management of International Business

8.1 Overview of marketing management of international business

 8.2 The product strategies of international marketing

 8.3 The channel strategies of international marketing

Chap 9  Production Management of International Business

9.1 The allocation of international business production system

9.2 The operating of international business production system

9.3 Technology transfer of international business

Chap10  International Operations of Chinese Enterprises

10.1 Learn from the foreign investment in China

10.2 The development meaning of Chinese International Business

10.3 The strategic choice of Chinese International Business

III. Teaching Schedule:

Week

Course Content

Teaching Method

1

The new pattern   of the world economic development and the basic process of the enterprises’   internationalization

Lecture

2

The   international enterprises’ features and modes of operation and the status   and effects of international business in the world economy

Lecture

3

The economic, political and cultural environment of   international business

Lecture

4

Theories   of international trade and the role of international business

Lecture

5

The relative   theories of global sourcing strategy and their development

Lecture

6

The value chain   and the impact of global sourcing on international business

Lecture

7

Licensing and when are they employed

Lecture

8

The licensing   agreement and its trend of development

Lecture

9

Common   international organization structures in globalization

Lecture

10

The organization structures of multinational business

Lecture

11

The evolving of multinationals and their typical patterns

Lecture

12

Case study on typical multinational business (ING Insurance Asia/Pacific)

Seminar(case   study)

13

The marketing   strategies management of international business

Lecture

14

The production and operation management of   international business

Lecture

15

The international operation, experience reference   and strategic choices

Lecture &   seminar

16

Case   study on International Business—The evolution of their strategies

Seminar(case   study)

17

Case   study on International Business—The experiences of management

Seminar(case   study)

18

Final examination   of the course

Exam

DOWNLOAD:

International Management--Lecture 1.pptInternational Management--Lecture 2.pptInternational Management--Lecture 3.pptInternational Management--Lecture 4.pptInternational Management--Lecture 5.pptInternational Management--Lecture 6.pptInternational Management--Lecture 7.pptInternational Management--Lecture 8.pptInternational Management--Lecture 9.pptInternational Management--Lecture 10.ppt