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Course Serial Number:          School(or Department):School of Economics. & Management
Course Title
 
Chinese
战略规划与实施
English
Crafting and Executing Strategy
Course number
501479
Type of degree suitable
master
Total hours
64
Class hours
32
credit
2
Practice or experiment
Tour study and site investigation of 5-7 firms in southern Jiangsu cities
Computer using hours
 
School/depart.
Economics & Management
semester
spring
Form of exam
Paper & report
Chief lecturer
name
Huang Kai
Professional title
professor
e-mail
Personal website
 
Course language
English
Teaching material website
discipline Class
1st
Title of discipline
 Management, Economics
Number of cases
10-15
Preliminary courses
General Management, Macro & Micro Economics
Textbooks
Book title
Author
Publishing house
Year published
Edition
Main textbook
Crafting & Executing Strategy
A.A. Thompson Jr.
M. A. Peteraf
China Machine Press
2012.4.
18
Main reference book
Strategic manage-
ment
Huang Kai
Beijing Normal University
2008.2.
 
           2

 

 

I. Teaching Goals and Requirements:
 As a capstone course, Crafting and Executing Strategy is designed for the development of students’ strategic thinking and their ability in strategic management practice. The students are required, through the course training, to be equipped with the theories and techniques and learn to deal with typical problems of strategy crafting and executing based on their knowledge and experience of related fields,.
 
II. Teaching Syllabus (chapters, including sections)
Chapter I. Characteristics, Definitions and Concepts
1.     Business strategy
2.     Strategic management
3.     Strategic thinking and decision
Chapter II. Implications and Functions of Strategy
1.    the changing business environment
2.    Factors of healthy organization
3.    strategic decision making
Chapter III. Strategic Management in China
1.    fast changing of business environment
2.    present management practice
3.    strategic problems in investment decision making
4.    strategy and performance 
Chapter IV. Strategic Formulation
1.    mission statement
2.    object setting
3.    strategy formulation
4.    policy making 
Chapter V. External Strategic Analysis
1、           competitor analysis
2、           industry analysis
3、           environment analysis
Chapter VI. Internal Analysis
1.                    Resources and competency
2.                    Financial analysis
3.                    Product portfolio analysis
Chapter VII. Evaluating and Selecting Strategies
1.    information feed in
2.    decision making framework
3.    selecting a strategic plan
4.    TWOS matrix
 
III. Teaching Calendar
 
Week
Course Contents
Teaching Method
1
Introduction, definitions and basic concepts
 Lec., Dis.& C.I..
2
Strategic thinking and systemic approach
 Lec., Dis.& C.I.
3
Implications of rational strategy and business model
Lec., Dis.& C.I.
4
The Managerial Process of Crafting and Executing Strategy
Lec., Dis.& C.I..
5
Evaluating a Company’s External Environment
Lec., Dis.& C.I..
6
Evaluating a Company’s Resources and Competitive Position
Lec., Dis.& C.I..
7
The Generic Competitive Strategies & their supplements
 Lec., Dis.& C.I..
8
Competing in Foreign Markets
Lec., Dis.& C.I..
9
Tailoring Strategy to Fit Industry & Company Situations
Lec., Dis.& C.I..
10
Case study and presentations
G.Dis. & Pres.
11
Case study and presentations
G.Dis. & Pres.
12
test
Course paper
13
Tour study of 5 firms in southern Jiangsu cities
 
Notes:
1.         Lec.=lecturing
2.         Dis.=inner class discussion
3.         C.I.=case illustration
4.         G.Dis.=pre-class group discussions
5.         Pres.=required presentation of 8 minutes for each student based group discussions and PPT prepared
6.         S.Inve.=site investigation

7.         Rep.=reports base on investigations and case study