Course Serial Number： School(or Department)：School of Economics. & Management
| Course Title | Chinese | 战略规划与实施 |
| English | Crafting and Executing Strategy |
| Course number | 501479 | Type of degree suitable | master |
| Total hours | 64 | Class hours | 32 | credit | 2 |
| Practice or experiment | Tour study and site investigation of 5-7 firms in southern Jiangsu cities | Computer using hours | |
| School/depart. | Economics & Management | semester | spring | Form of exam | Paper & report |
| Chief lecturer | name | Huang Kai | Professional title | professor |
| e-mail | | Personal website | |
| Course language | English | Teaching material website | |
| discipline Class | 1st | Title of discipline | Management, Economics |
| Number of cases | 10-15 | Preliminary courses | General Management, Macro & Micro Economics |
| Textbooks | Book title | Author | Publishing house | Year published | Edition |
| Main textbook | Crafting & Executing Strategy | A.A. Thompson Jr. M. A. Peteraf | China Machine Press | 2012.4. | 18 |
| Main reference book | Strategic manage- ment | Huang Kai | Beijing Normal University | 2008．2. | 2 |
I. Teaching Goals and Requirements:
As a capstone course, Crafting and Executing Strategy is designed for the development of students’ strategic thinking and their ability in strategic management practice. The students are required, through the course training, to be equipped with the theories and techniques and learn to deal with typical problems of strategy crafting and executing based on their knowledge and experience of related fields,.
II. Teaching Syllabus (chapters, including sections)
Chapter I. Characteristics, Definitions and Concepts
1. Business strategy
2. Strategic management
3. Strategic thinking and decision
Chapter II. Implications and Functions of Strategy
1. the changing business environment
2. Factors of healthy organization
3. strategic decision making
Chapter III. Strategic Management in China
1. fast changing of business environment
2. present management practice
3. strategic problems in investment decision making
4. strategy and performance
Chapter IV. Strategic Formulation
1. mission statement
2. object setting
3. strategy formulation
4. policy making
Chapter V. External Strategic Analysis
1、 competitor analysis
2、 industry analysis
3、 environment analysis
Chapter VI. Internal Analysis
1． Resources and competency
2． Financial analysis
3． Product portfolio analysis
Chapter VII. Evaluating and Selecting Strategies
1. information feed in
2. decision making framework
3. selecting a strategic plan
4. TWOS matrix
III. Teaching Calendar：
| Week | Course Contents | Teaching Method |
| 1 | Introduction, definitions and basic concepts | Lec., Dis.& C.I.. |
| 2 | Strategic thinking and systemic approach | Lec., Dis.& C.I. |
| 3 | Implications of rational strategy and business model | Lec., Dis.& C.I. |
| 4 | The Managerial Process of Crafting and Executing Strategy | Lec., Dis.& C.I.. |
| 5 | Evaluating a Company’s External Environment | Lec., Dis.& C.I.. |
| 6 | Evaluating a Company’s Resources and Competitive Position | Lec., Dis.& C.I.. |
| 7 | The Generic Competitive Strategies & their supplements | Lec., Dis.& C.I.. |
| 8 | Competing in Foreign Markets | Lec., Dis.& C.I.. |
| 9 | Tailoring Strategy to Fit Industry & Company Situations | Lec., Dis.& C.I.. |
| 10 | Case study and presentations | G.Dis. & Pres. |
| 11 | Case study and presentations | G.Dis. & Pres. |
| 12 | test | Course paper |
| 13 | Tour study of 5 firms in southern Jiangsu cities | |
Notes:
1. Lec.=lecturing
2. Dis.=inner class discussion
3. C.I.=case illustration
4. G.Dis.=pre-class group discussions
5. Pres.=required presentation of 8 minutes for each student based group discussions and PPT prepared
6. S.Inve.=site investigation
7. Rep.=reports base on investigations and case study
