Overseas Market Manager (Vietnam Direction)
[Job Responsibilities]
Team Management and Localized Operation: Be responsible for the establishment, training, assessment, and daily management of the local live streaming & business team in Vietnam (including anchors, directors, assistants, and business personnel). Optimize the cross-departmental collaboration process (design, customer service, supply chain) to promote the efficient operation of the team.
Full-process Planning and Execution of Live Streaming Business: Lead the overall planning of live streaming in the Vietnamese market, formulate target strategies, coordinate content selection, script writing, scene arrangement, and process design to ensure the adaptability of localized content.
Live Streaming Operation and On-site Management: Supervise the daily operation of the live streaming room (product link configuration, activity mechanism setting, traffic placement), handle emergencies and optimize emergency response plans, and control the live streaming rhythm and user experience.
Data Analysis and Strategy Optimization: Monitor core data such as GMV and conversion rate, regularly generate analysis reports, and iterate the live streaming scenes, dialogue scripts, and interaction forms in combination with competitor research and market insights.
Cross-cultural Collaboration and Compliance Management: Connect with the domestic headquarters and the Vietnamese team to ensure the consistency of strategy implementation; prevent local legal risks (taxation, labor policies, etc.) and promote compliant operation.
Resource Coordination and Channel Expansion: Combine third-party resources (MCN agencies, KOLs, etc.) to expand local promotion channels and improve brand influence and the conversion efficiency of live streaming traffic.
[Job Requirements for Fresh Graduates]
Bachelor's degree or above, majoring in marketing, media, international trade, English, or small languages (Vietnamese is preferred).
Familiar with the basic operation of short video platforms such as Douyin/TikTok, and have a strong interest in the live streaming industry.
Have strong data analysis ability and be able to extract problems through data insights.
Have strong adaptability, be able to quickly integrate into a cross-cultural team, and have outstanding stress resistance and problem-solving awareness.
Have clear communication and expression skills, and possess team spirit and service awareness.
Be able to adapt to frequent business trips or long-term residence in Vietnam for work.Be proficient in Vietnamese, or have a deep understanding of Southeast Asian culture.
Have relevant internship, club, or project experience in live streaming/e-commerce during the school period.We would appreciate it if you could help forward the information about this position.
If any students are interested in this position, please contact HR directly at 17729012019.
